Before you switch, check two things in your current plan: which features are add-ons, and what the contract terms say.
Start here
- Best MMP alternative to AppsFlyer and Adjust What to check in an AppsFlyer or Adjust plan, four alternatives with public entry prices, and a short checklist for switching MMPs.
Guides
- A realistic MMP migration timeline A realistic MMP migration timeline for a small app team: five phases from audit to cutover, what sets the pace and where the schedule usually slips.
- Running the old and new SDK side by side How to run your old and new MMP SDK side by side during a migration: what to ship, what to compare, how to avoid double counting and when to stop.
- Moving live tracking links and deep links to a new MMP How to move live tracking links and deep links to a new MMP: build an inventory, recreate each link, decide what to do with links you cannot edit.
- What happens to historical data when you switch MMPs Historical attribution data stays with your old MMP when you switch. What to export before the account closes, what cannot move and how to keep trends readable.
- Reconnecting ad channels after a switch After an MMP switch, each ad channel must be linked to the new MMP: account access, event mapping, postbacks, cost data and audiences. A per-channel checklist.
- When switching MMPs is not worth it Switching MMPs costs engineering time, a break in your data and weeks of double running. Six situations where staying with your current MMP is the better choice.
The operator's product
- Airbridge as the MMP you move to Moving your app to Airbridge: which parts of a migration the Core Plan covers at $40+/mo, and which parts, such as migration support, need the Growth Plan.