Airbridge as the MMP you move to

The price, once

Core has a 30-day free trial, then costs $40+/mo with 500K data points included in the monthly price and $0.0001 for each data point above that. There is no annual contract.^[1] This page looks at Core only as a migration target. For the complete plan contents, see what Airbridge Core includes.

Migration step by step: Core or Growth

The table follows the work in the migration timeline and shows which plan each step needs. It is a partial list, chosen for a team that is switching.^[1]

The SDK is available for iOS, Android and four cross-platform frameworks.^[2] Both SDKs have to ship in one build while you run the old and new SDK side by side, so check the Core Plan page for your framework first.

Three checks against your current setup

Most of the Growth column only matters if you use that item today. Go through your current MMP account and answer three questions.

1. Do you send any custom events? Core collects standard events only. A custom event that a campaign optimises toward would have to be mapped to a standard one, or you need Growth.
2. Do you advertise outside the four channels? Core cannot attribute or send postbacks to another network. The same goes for a server-side Conversions API connection, fraud detection and uninstall tracking, which are Growth only.^[1]
3. Does a warehouse or BI tool read event-level data from your MMP? Raw data export in every form is on Growth. On Core you export finished reports.

One "yes" does not rule Core out, but it tells you what you would give up or rebuild.

Who should move to Core, and who should not

Core fits a small team that advertises on those four channels, tracks standard events and is comfortable running its own migration. No annual contract also changes the risk of the move: if the parallel run shows a problem, you can stop without a term to sit out. Monthly billing and annual contracts behave differently when two vendors overlap.

A team that wants a named person to plan the switch, or answered "yes" to several questions above, should ask for a Growth quote. Growth has custom pricing based on monthly active users or installs.^[1] It is also fair to conclude that staying put is the better call.

How to test it without committing

1. Start the trial and add the SDK to a test build next to your current one.
2. Recreate two or three tracking links and confirm that installs and events arrive.
3. Count your daily events. The data point is the billing unit, so event volume sets the price.
4. Decide before the trial ends whether the Growth column above contains anything you cannot do without.